It is important to have a strong visual image to create trust and character to your organisation, so if your organisation has decided to rebrand the company website or you’re a new start up organisation and are in need of an online presence, here are some important tips and tricks that need to be considered before taking the plunge.
Company Logo and story
Creating and telling a story about a company or product, conveys what the brand thinks morally about the world and it’s place in it.This is important depending on your market, a story tells your audience or potential client that you have differentiated among the competitors. You’re adding character to the brand image.
Consider your company’s or products objective what are you trying to do?, are you trying to increase market penetration?, create awareness?, generate new leads and sales?, aid brand positioning?
Working out your objectives, helps clear any confusions about your organisation’s messaging and positioning.
What are the demographics of your client and potential customers?
This determines your target market and marketing channels, which assists on how to build and design you website’s needs and functionality.
Do you have online marketing objectives (digital marketing)?
There are some organisations out there that don’t believe in social media, but what they don’t know is that the online digital landscape, is a very powerful tool in marketing to create brand awareness without spending big advertising dollars. Through the use of social media platforms, can assist in ranking your organic SEO to the top of the search engine pages.
Consider design aesthetics, balance, lines, colour and imagery keeping in mind with your industry’s target market.
Question what is more effective? And is it inline with the rest of your brand to create a cohesive brand image.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the key factor to your website, it is very important to address the SEO topic to assist your website in been found through the search engines organically. Sixty two per cent of web users (Communications of the ACM, 2008) click only on results that appear on the first page of the search engine pages, with less than 10 per cent that click on the results that appear on the third page.
- Include a site map page to help the web spiders crawl through all the important pages of your website.
- Use a unique and relevant title and meta description on every page, the page titles are the most important for SEO.
- Have Google Analytics in place for your website, to track your website process on what is working and what isn’t working.
Hope this can assist you in the future or present.